Zo for Austin
Tools Used
Figma Adobe Illustrator Adobe Photoshop
Role
Visual Design UI & UX Design
Team
Rumi Sait
Date
March 2022 - December 2022
Social Media posts for Zo's campaign were mostly informational, so they were presented in an easy to digest infographic format. These posts were integrated in with photos and videos of Zo interacting with the public, etc. The first two posts were also used as paid ads through Meta, targeting registered District 9 residents.
Endorsements
The campaign needed a quick recognizable template to quickly display new endorsers and their names, photos, and quotes on social media. This became so recognizable that the opponent tried to take advantage of it recognizability by running an attack social media ad using an extremely similar format.
Style Guide and Logo Sizing
Starting as a designer for Zo for Austin, I was provided a general style guide that included the logo and three colors. The campaign was originally was using the full text logo everywhere, even at small sizes where the text is not readable. This resulted in an unprofessional look; I was able to take this logo and create a scaled down version to use as a glyph along with other scenarios for smaller use.